Gideon Arinze in Enugu
Rowe Oil, a German-based Lubricant Manufacturer has unveiled veteran Nollywood actor, Pete Edochie as its brand ambassador for Nigeria.
Speaking during the unveiling yesterday in Enugu, Managing Director of 9th Integrated Energy Solutions Limited, an official distributor of Rowe Oil in Africa and Franchise owner, Benjamin Okechukwu said that the deal which is for two years is renewable.
“We hope that it will last for a lifetime because of how widely celebrated Edochie is in Nigeria, Africa, and the entire world,” he said. We would not have gone for another ambassador,”.
He explained that different car brands have different oils for them, adding that a car owner only needs to say the make of the car, engine type, and year of production when they come to buy to be given the appropriate oil.
“Rowe represents quality and durability and that is what we are bringing to Nigeria, he said. The price ranges between N45,000 to N65,000 and we have specific distributors and our products have seals that make them different,”.
On his part, Edochie said that he would not have accepted the deal to become an ambassador if the brand was not tasted and trusted.
“I have never been associated with any scandal, he said. “ I am staking my reputation to the quality of the product”.
He noted that Rowe Oil is unique and can prolong the life span of your car, adding that it was about time that Nigerians became introduced to quality products.