Bennett Oghifo
Every year, the motoring press under the aegis of the Nigeria Auto Journalists Association presents awards and recognitions to outstanding corporate and individuals with strategic positions in Nigeria’s automotive industry, and echoes of the last edition held in Lagos still reverberates.
During the awards night, one of such personalities honoured with an award for her track record in turning around and growing the numbers of the Japanese brand was Aissatou Diouf, general manager Suzuki by CFAO Nigeria Limited after beating her rivals for the coveted award. She was presented an award as the ‘Outstanding GM Of The Year’.
Reacting to her recognition as the ‘Outstanding GM Of the Year 2023’ by NAJA, Aissatou Diouf expressed profound gratitude, stating, “I am sincerely humbled, honoured, and exhilarated by the recognition as the ‘Outstanding GM Of The Year 2023’ by the Nigerian Automotive Journalists association.”
The excited Suzuki by CFAO general manager declared that the accolade extends beyond personal triumph, resonating as a collective success for the entire Suzuki by CFAO team.
In her submission, the prestigious award serves as a powerful affirmation of the Suzuki dealership’s commitment to excellence, innovation, and, most importantly, the unwavering dedication to exceeding customer expectations.
“This award fuels our passion for continuous improvement and reinforces our pledge to set new standards in the automotive industry”.
Aissatou Diouf’s motivation is deeply rooted in Suzuki by CFAO’s ethos. Since inception, relentless pursuit of delivering top-notch vehicles, fostering a culture of continuous improvement, and prioritizing customer satisfaction has been the cornerstone of the Suzuki brand’s success.
The true catalyst is the collective spirit and synergy of Suzuki team members in terms of their commitment, passion, and tireless efforts, which set Suzuki by CFAO apart and propel them forward in a highly competitive industry.
Suzuki by CFAO’s success in the Nigerian market is a result of a comprehensive strategy. The general manager noted that the franchisee has meticulously studied and adapted to local market dynamics, offering reliable and fuel-efficient vehicles tailored to the unique needs of Nigerian drivers.
The establishment of a robust dealership network ensures accessibility and exceptional service, while adaptation to the diverse preferences of the drivers has been pivotal, making every Suzuki journey synonymous with trust, reliability, and unparalleled satisfaction.
Meanwhile, Aissatou Diouf is spearheading the novel Suzuki Empower Her project, now in its second edition.
Suzuki Empower Her is a transformative initiative dedicated to empowering and upskilling female technicians in the automotive industry, breaking gender barriers in a traditionally male-dominated field.
The project aims not only to empower individuals but also to drive positive change within the industry by creating equal opportunities for women to excel and contribute.
The Suzuki Empower Her project has ambitious long-term goals focused on breaking societal stereotypes, fostering gender equality, and contributing to a more inclusive automotive landscape.
By providing comprehensive training and creating opportunities for female technicians, SEH aims to be a catalyst for transformative change within the industry, promoting diversity.
Looking ahead to the future of Suzuki business in Nigeria, the award winner emphasized that the future is both promising and dynamic.
The company’s strategic focus involves expanding its footprint across the country, introducing innovative models that incorporate cutting-edge technology, revolutionary design, and a strong commitment to sustainability.
“We are dedicated to enhancing customer experiences, exceeding expectations, and playing a leading role in shaping the future of mobility in Nigeria”.
Exciting plans are underway for 2024 that will culminate in the unveiling of new Suzuki models tailor-made to meet customers’ needs.
These vehicles will not only embody the latest technological advancements but also showcase innovative designs and a strong commitment to sustainability.
“Our goal is not just to introduce new models but to redefine the Suzuki by CFAO driving experience. We invite our customers to stay tuned for the exciting reveal of vehicles that will set new benchmarks in the automotive industry in 2024”.